J.P. Morgan
Treatment 3
I was responsible for expanding J.P. Morgan Asset Management's library of hi-res CG visuals. Hundreds of new models and layouts were carefully designed, with the goals of creating compositional variety and exploring financial themes, while directly matching the look and feel of core branded content. 31+ compositions were finalized, each with 3 color variations, bringing the total deliverables to nearly 100 stills- 4x the quantity of the original asset library.
In-Situ Examples:
TV-15s
This series of four 15 second broadcast TV advertisements highlights J.P. Morgan’s prestigious accolades- including the very impressive #1 ETF Provider of 2023. The three other spots focus on a particular J.P. Morgan ETF (Exchange Traded Fund), or a thematic combination of them, speaking to unique investment goals. Our concepting and storyboarding synthesized messaging with a visual narrative, respecting the subject matter as well as the Asset Management aesthetic that we’re so deeply familiar with. I worked on #2 on the initial R&D, composition, animatic and animation.
R&D
